Brand Reveal: Amelia Hearne Photography

I’m so excited to share the behind the scenes of this new featured client work for Amelia Hearne Photography. If you love romantic florals, organic color palettes, and classic fonts, you’ll love this brand identity as much as I do.

Amelia approached me looking for clarity in her brand design. As a local family photographer specializing in natural light, fine art quality photography, she wanted her brand identity to reflect her vision for her brand, but wasn't sure how to get there. One important element was that she didn’t want her branding to overshadow her work but instead feel like it was one cohesive unit.

To see more of the design process and the final direction that we went with Amelia’s brand, continue reading for more.

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The Branding Process: Keeping your business cohesive with a brand style guide - Download your free template

Once you have a logo and launch your business, you may think that the “branding” process is over. Oh, friend, do I have news for you. It’s only just beginning. Creating a brand that people know and trust takes work to keep your visual presence streamlined and cohesive. The work doesn’t stop once you have a logo.

If you’ve DIY’d your initial visual identity and have a primary logo, you’re off to a great start! Now it’s time to add on in order to build a strong and recognizable business. As you build your brand identity, it’s important to have a style guide to help keep all of your visual decisions cohesive with your brand. Much like the mood board you created, your style guide helps to guide your ship on a straight course to ensure that you aren’t confusing your ideal client.

Today I’m breaking down the brand style guide on what you should be including in yours and including a download to the exact style guide I use for my clients.

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The Branding Process: Ready to hire a brand designer? Five questions your brand designer should be asking.

Are you ready to hire a designer for your business?

Maybe you decided that DIY-ing your brand wasn’t something that you weren’t ready to do, or maybe you’ve established a consistent enough revenue stream that you’re ready to invest in a full brand design for your business.

Whatever the case may be, hiring a designer to bring your vision to life is a big deal. Not only from a monetary investment, but also from an emotional investment. Especially for small business owners, their business is such an extension of themselves. Creative business owners pour their heart and soul into their business that it’s sometimes hard to hand over the reigns and trust someone to properly make your vision a reality.

Brand designers come in all shapes and sizes—from logo designers who work to create that singular mark to identify your business or full brand designers. When you’re ready to invest money into the look of your business, it’s important to do research on exactly what you’re looking for and how much you have to invest in your brand.

Here are five questions that your designer should be asking before you get to work.

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The Branding Process: So you want to DIY your logo design (Read these tips first)

So, you’ve got your idea for your business and have been busy working on a plan, defining your why, and narrowing down your ideal client. You’ve decided on what you’re going to offer and the products for your inventory. You’re so close to showing your hard work to the world.

But wait, you don’t have a logo.
 

At the beginning stages of your business, there are so many different areas you’re managing. And starting a business can get expensive, especially if you are a product based business. Having a visual representation for your business is important, but at the beginning you may not be ready to invest in a full brand identity design. I get it.

I understand how tight cash may be at the beginning stages of your business. You can’t make that full investment into hiring a brand designer and think a $15 pre-made logo is the best option for you.

I’m here to tell you to save that money for later and bootstrap your brand design yourself.

Rather than spending the money on a logo that isn’t exclusively yours, instead invest that time in DIYing your own logo and save for the future. You’ve already defined your why and created a mood board, so you have a visual and emotional idea about what you want your business to look like. Now it’s time to create something uniquely yours. Knowing a few smart tips about logo design will help you until you can invest in a full brand identity.

The first thing you should know when DIY-ing your brand is what makes a logo.

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The Branding Process: Your brand is more than just a logo; Tips for a successful brand design

Do me a favor—think of your favorite brand.


Close your eyes and envision what it’s like to browse their website, scroll through their social media accounts, or even step foot in their stores.

The world’s best brands don’t rely on one single logo, and neither should you. No matter what point you are in your business, you deserve to be recognized, and to do so, that requires a visual strategy.

Over the past couple of weeks I’ve started to lay the foundation of a cohesive visual identity; from defining the purpose of your business to the importance of a brand mood board. Today we’re talking about the actual logo part.

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